We don’t just use Salesforce and FinancialForce… We built our company with it.
Nexstara was founded in 2003 to help small and medium-sized businesses get the most out of their technology. We prided ourselves on being the most technically-savvy computer company around. We knew how to make computers, networks, and servers sing better than anyone else and our customers loved us for it. We grew roughly 10%-15% per year through referrals without even asking for them — until we didn’t…
In 2010, amid the great recession, our largest customer lost government funding and had to lay off 70% of their staff, our second-largest customer was acquired by a company who already had an IT department, and our third largest customer went bankrupt. All this happened in a span of about two weeks. Within what seemed like a blink of an eye, we lost 47% of our revenue. Even though we never lost a single customer due to satisfaction, almost 50% of our business evaporated instantly due to outside circumstances we couldn’t control. What seemed like the worst thing in the world at the time turned out to be the best thing that ever happened to us.
We learned our lesson. We realized we had to be able to control our own destiny. We decided we had to take our strengths of developing ultra-efficient processes and bending technology to our will into the sales and marketing arena. Initially, we thought optimizing sales and marketing processes would be boring. We were wrong. As we learned more and more about cutting edge sales and marketing methodologies, we realized there was a perfect fit.
To get started, we needed a platform. After months and months of 12+ hour days researching revenue generation and test driving three CRMs in tandem, we selected Salesforce.com and FinancialForce to be the heart of our company.
Fast forward 9 months, we had fine tuned our revenue engine to the point that we could predict our response rate to our campaigns within a half of a percentage point. We had developed a way to increase sales predictably. We went from growing at 10% per year to over 100% per year.
It hit us like a ton of bricks. This was our calling. Researching the best in business strategy and blending it with best-of-breed technology.
Fast forwarding to today, Nexstara is a pure-play Salesforce.com and FinancialForce.com business consultancy. Our goal is to take what we have learned and enable other businesses take control of their destiny, too.